Monthly Archives November 2015

Most Trusted Brands 2015: Age and vocation determine brand loyalty

Trust for a particular brand can vary diversely on the person’s age and vocation. Let’s observe a few trends.

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Most Trusted Brands 2015: Men, women and different brands they trust

When it comes to trusting brands, the tastes of men and women vary diversely. Here are a few trends.




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Zoning it out – change of geographical alters the way consumer place trust in the brands




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Most Trusted Brands 2015: Airtel, Samsung in top 20

A finding that reinforces what we had long suspected; consumer loyalty and trust, takes more than big sales and bigger ad budgets.

Keeping track of a brand’s relationship with its customers is tough. One day it’s all roses, rainbows and happy endings; the next it’s a tragic, vodka-fuelled Russian novel. Just consider what happened to Maggi, arguably one of the year’s biggest corporate stories. The controversy over harmful levels of lead and MSG in Maggi tastemakers got its 2-minutes of fame when it consumed our nation. Just last year, Maggi was celebrating its standing in the hearts and minds of Indian consumers.

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The beloved brand that brings up all types of childhood, hostel and travel memories, broke into the Top 5 Most Tr...

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Ever Wondered Why Sikhs Don’t Worship Idols? Check Out The Story Behind The Evolution Of Sikhism

Every festival has a story to be told and is marked by joyous celebrations. We’re all acquainted with the epics behind celebrations of Diwali, Holi, Eid, Christmas and many others. But how many of us are well versed with the history behind this festival coming into existence?

Guru Nank Jayanti or Gurpurab marks the birth anniversary of Guru Nanak Dev, the founder of the Sikh religion. Sikhs do not worship idols and believe that God is formless. They celebrate the birth anniversaries of 10 Sikh gurus as Gurpurabs with devotion and dedication.

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Here’s a meticulously detailed illustration video by Epified that eloquently explains the true meaning that this Sik...

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India humiliate Oman 9-0, enter junior men’s hockey Asia Cup semi-final

India started on an attacking note and was rewarded with a penalty stroke in the initial minutes of the game which was clinically converted by Harmanpreet Singh.

The Indians continued their goal fest as Harmanpreet struck again by converting a penalty corner 15 minutes into the opening half.

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The Indians toyed with Oman’s defence and pumped in four more goals to take a commanding 6-0 lead at halftime.

Apart from Harmanpreet, Armaan, Gurjant, Santa and Mandeep were the other goal getters in the first half.

India continued in the same vein after the change of ends with Harjeet making the scoreline 7-0 in his team’s favour 11 minutes into the second half.

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PM Narendra Modi’s gold deposit scheme attracts only 400 grams so far

PM Modi has urged Indians to put gold stashed in homes and temples in the bank, offering modest rates of interest that earlier schemes have lacked.

The Prime Minister, Shri Narendra Modi launches the Gold schemes, in New Delhi on November 05, 2015. The Union Minister for Finance, Corporate Affairs and Information & Broadcasting, Shri Arun Jaitley and Minister of State for Commerce & Industry (Independent Charge), Smt. Nirmala Sitharaman are also seen.

The Prime Minister, Shri Narendra Modi launches the Gold schemes, in New Delhi on November 05, 2015. 

A gold deposit scheme launched amid fanfare by Prime Minister Narendra Modi two weeks ago has so far attracted only 400 grammes, an industry official said on Thursday, out of a national hoard estimated at 20,000 tonnes.

Modi has urged Indians to put gold stashed in homes and temples in the bank, offering modest rates of interest that earlier schemes have lacked. His government has also launched ‘paper’ gold in the form of gold-backed bonds.

A shortage of centres to assay the...

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